Finally! One of the biggest online retailers for designer kids clothes has made a fashion week with kids clothes only. Here are some of the insights:
AlexandAlexa, one of the biggest and most renowned online retailers for kids fashion, presented some of their kids clothes from the new fall and winter collections of 2011 and 2012 in an online kids fashion week: Every day, AlexandAlexa published a new video presenting outfits exclusively from one brand or designer. The following designers and brands were covered: Junior Gaultier, Rykiel Enfant, Dior, Tommy Hilfiger and Stella McCartney – big names!
Day 1 – Junior Gaultier

Here we see three of the four outfits from Junior Gaultier; they were presented on day 1 of this event. These outfits have captured the collection’s vintage and sailor elements which are found in several of Junior Gaultier’s pieces: The girl’s sailor hat (right), the boy’s sports jacket worn over a striped sailor shirt (middle) and the vintage ballerinas worn by the blond girl (left).
Our favorite outfit of these three is the left outfit. It was a tough decision between this and the boy’s outfit in the middle; you can’t see it on the picture but in the video, where you see the children models move, the boy looked very cool.
You should also check out the fourth outfit you can’t see in the picture above by watching the video (link below). It’s a girl’s two pieces outfit (top and pants) in black and green, very casual, somewhat artistic and also classy. It’s probably the most unique outfit AlexandAlexa has put together for Junior Gaultier.
Watch here: Video of Day 1 – Junior Gaultier!
Day 2 – Rykiel Enfant

Colors and stripes – more colors and more stripes! This collection is full of energy and the outfits presented on day 2 can’t but make you smile. These are “happy” outfits and in contrast to the other collections, no dark fall colors like brown or grey are used. The colorful pieces are always mixed with something black, so the outfits don’t make a “nervous” impression but stay colorful and “happy”.
There are a lot of items from these outfits that we fell in love with, like the hat, the jacket or the scarf. But as a whole, our favorite outfit is the one on the right with the scarf: The black long-sleeved shirt worn with this huge and colorful scarf is the perfect combination and well suited for the chilly days of fall. You must see it in the video!
Watch here: Video of Day 2 – Rykiel Enfant!
Day 3 – Dior

This video will give you goose bumps: You can’t see it on the pictures because it’s so dark, but the video is very atmospheric and everything underlines this beautiful designer kids clothes collection by Dior. The outfits make the kids look like young, trendy adults. The boys outfit (left) has some geek-chic elements which is very trendy at the moment. The girls both have pretty, feminine outfits without looking too girly; the flared skirts are also very trendy at the moment.
Our favorite outfit is the one on the right worn by the girl; every piece of this outfit is overwhelming and the way AlexandAlexa came up with this combination is amazing! The brown leather shoes and the brown jacket make a perfect match. The dress underneath makes the outfit more playful and it is calmed again by the grey leggings. It’s very pretty, feminine but not overly girly – and it’s Dior: How could you say no to that outfit?
Watch here: Video of Day 3 – Dior!
Day 4 – Tommy Hilfiger

Okey, we got it, these are the cool guys of the Kids Fashion Week 2011, hehe: Jeans, button down shirts, loose sweaters and sneakers. The main colors are marine blue with green, red or white. The two boys in the middle and on the right look like college boys, ready to take on life; whereas the outfit on the left is more mature and more unique thanks to the patterns on the sweater and scarf.
It was hard to say which one is our favorite outfit, we especially like the left outfit and the outfit in the middle. Nevertheless, our decision fell on the middle outfit because of the jeans and jacket. When you watch the video, you will see that the jeans have an iconic Tommy Hilfiger lettering; and the jacket is just too cool to be ignored. Also, the middle outfit can be worn casually and it’s good for fall and even winter thanks to the jacket.
Watch here: Video of Day 4 – Tommy Hilfiger!
Day 5 – Stella McCartney

The outfits presented on day 5 for Stella McCartney are the most diversified ones. There are many different elements and colors as you can see in the picture above. The outfit way on the right is very unique and another great combination AlexandAlexa has come up with. Overall, the Stella McCartney collection is very casual.
Our favorite outfit is the boys outfit (second from left) because we think it’s the best boys outfit of all five days. You might not recognize it on the picture but the squared top is actually a jacket and not a shirt; it’s a dark blue jacket and on the inside it has this pattern of green and black squares. The skinny jeans and jacket mixed with the plain grey shirt are overwhelmingly classy yet trendy. It’s one of the trendiest boys outfits we have seen put together!
Watch here: Video of Day 5 – Stella McCartney!
The AlexandAlexa Kids Fashion Week of 2011 has picked out a great selection of designer kids clothes. Also, they managed to capture the feeling of a fashion show in an online event.
As you have seen in the pictures above, the catwalk is made out of mirrors and was placed in the woods, surrounded by light bulbs hanging from trees. It has a very dreamy and playful atmosphere which is probably going to appeal to children; so why not watch these videos with your children and see what outfits they like?
The videos are really of superb quality in terms of acting, setting and music choice. Especially the music successfully grasped the “spirit” of the outfits that were presented. The children models did a great job in terms of presence and acting. All in all, AlexandAlexa has created a beautiful kids fashion week and thanks to it being all online, it is accessible to everyone.
Of course, all of the outfits presented can be purchased from the AlexandAlexa online store, which offers:
- Free shipping worldwide
- Free returns worldwide
- Price match guarantee
You can click the following like to visit: Official AlexandAlexa Kids Fashion Week 2011 page.
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